CLIENT

Alpha Tau Omega (ATO)

Alpha Tau Omega (ATO), America’s Leadership Development Fraternity, helps college men develop their ability to be effective leaders for a lifetime. ATO is the place where young men can find their sense of belonging, all while having fun and growing in meaningful ways with like-minded individuals. With emphasis on the brotherhood, ATO allows collegiates the opportunity to be a part of something bigger than a college experience - a brotherhood that makes a difference and a brotherhood with a strong values-based foundation. Since 1865, Alpha Tau Omega has been a provider of these opportunities. More than 234,000 men have become ATOs and taken advantage of an experience like nothing else.

As ATO continues to grow, leadership was seeking the social media presence to match it. In the new era of short form video, the opportunity to better involve their members across the country became more of a need than a want when aiming to stay at the forefront of industry standards.

Green Loop took the lead with social media strategy, implementation, content creation and platform management. In addition to daily posting, our team travels with ATO to various conferences, capturing member-focused content to utilize throughout the year. Not only has this led to an increase in engagement across the board, but has awarded us the opportunity to build relationships with the staff and members that make up the organization.