​​In a world where video content dominates our feeds, it’s easy to overlook the strategy and skill behind every standout shot. Creating compelling content isn’t just about hitting records, it starts with a clear concept, a solid plan, and the right approach behind the lens.

We all know influencer marketing—it’s everywhere and growing in popularity within client strategies. Before we dive in, it’s important to distinguish between influencers and content creators. Influencers shape behavior and drive sales, while creators generate content, ideas, and communities, going beyond just influencing purchases.

Sarah was one of our amazing interns over the past year! She is a marketing student at the IUI Kelley School of Business. Below Sarah shares the biggest lessons she learned and the skills she developed during her time with Green Loop.