CLIENT

Friends of Indy Animals

Friends of Indy Animals is dedicating to protecting and saving Indy’s most vulnerable animals as the sole non-profit dedicated to providing financial support to Indianapolis Animal Care Services (IACS).

As the city prepares for a long-anticipated new shelter, Friends of Indy Animals was excited to bring on a new marketing partner to support The Journey Home (the shelter’s primary capital campaign). In addition, they were seeking to update their over digital marketing efforts to better position the brand and tell its story—especially as one that is an IACS partner yet separate entity.

Green Loop took on the reigns of ongoing social media content creation and management, management of the monthly email newsletter, and event marketing efforts for signature events. In addition, we’ve worked together to create content and copy that drives donations to The Journey Home, helped manage PR efforts, and supported ongoing graphic design efforts, including a new sponsor deck and website updates.