CLIENT

North Carolina Association of CPAs

The North Carolina Association of CPAs came to Green Loop in a phase of big transition. Their CEO, Sharon Bryson, a team member for almost 40 years, was retiring, and they sought expert strategy to navigate telling the story of her career alongside the exciting potential of a new phase of the organization.

Green Loop developed a content strategy, led video creation, ghost wrote content for leadership and led PR consultation as they navigated the end of Sharon’s career and the process of hiring a new CEO.