CLIENT

New York State Society of CPAs (NYCPAs)

The New York State Society of CPAs, America’s first CPA society, came to Green Loop ready for a new era. Their lackluster branding was out of date and didn’t align with the leaderships’ vision for a bright future for the organization and the profession.

Green Loop led a full, multi-stage rebranding, including deep dives with multiple organizational stakeholders to learn more about the past, present and future of the society. The end result was not only new logos for the organization and it’s three affiliate brands, but an acronym change from NYSSCPA to NYCPA, new taglines for all brands and a new vision for their marketing.

NYCPA has also brought the Green Loop team on board for social media strategy and management, graphic design and copyediting, ad management, publications design and copyediting, and general marketing strategy, consultation and implementation across the board.