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Virginia Society of CPAs (VSCPA)

The Virginia Society of CPAs (VSCPA) wanted a partner to help them reach high school and early college-aged students to build awareness of the accounting profession.

To do so, we designed and launched VSCPA’s first-ever campaign on TikTok. The campaign used video clips of VSCPA members in various accounting roles to help bust common myths about the profession.

In just 30 days, the campaign connected nearly 1,000 high school and college students to a myth-busting landing page where they could learn more about the profession and VSCPA’s student resources.