CPA SOCIETIES & ASSOCIATIONS

From engaging members to growing a pipeline, there’s a lot on your plate. Good thing we have a big appetite.

Green Loop Marketing is your partner for strategic and creative marketing that aligns with your brand and strategic plan. We’re proud to help societies navigate the most common challenges for the modern association alongside the challenges of the CPA profession.

We’re proud to know these leading CPA societies.

You need a marketing partner who isn’t afraid to roll up their sleeves.

At Green Loop, we pride ourselves on being an agency that brings the strategy to the table and leads the implementation. We’re here to get into the weeds and be your third arm to help you accomplish goals like:

Reach and engage your members through social media
Build thought leadership content
Boost member renewal efforts
Target potential members with tailored messaging on the benefits of membership
Grow event awareness and attendance

Most of all, we bring years of best practices, ever-growing insights, and a passion for your unique type of professional organization.

WHAT WE DO

CLIENT WORDS

Like many other associations, the Indiana CPA Society has been challenged with having enough time and resources to accomplish our strategic goals. That’s where Green Loop has been able to help.

Their communication audit revealed several areas for improvement, their digital marketing strategy was written to align with our strategic plan, and their monthly reporting lets us know what’s working and what needs to be tweaked. After just six months of working with the team at Green Loop our social media interactions grew 1330.49% over the previous quarter.

STEPHANIE PARTON, CAE, Vice President, Communications, Indiana CPA Society

What can you expect when you work with Green Loop?

Genuine interest in your organization and team, a good dad joke or two, and successes like these from our society partners:

65%+

Massachusetts Society of CPAs was able to reach 65%+ of members via targeted messaging on LinkedIn.

673%

In three months, the Tennessee Society of CPAs saw a 673% increase in LinkedIn clicks over the same period the previous year.

133%

Social media traffic to the Indiana CPA Society website increased by 133% across all social channels in our first year of engagement. This included a 115% increase from Facebook, 178% increase from LinkedIn, and 185% increase from 185%.

6,295

The North Carolina Society of CPAs received 6,295 impressions from just two LinkedIn posts, part of a Green Loop-executed social media plan for their CEO transition. The two posts also generated 276 engagements and 424 video views.

170

The Tennessee Society of CPAs gained 170 followers across social platforms in 3 months.

90

In less than 90 days, the Massachusetts CPA Society’s Career Pathways TikTok ads drove over 2,500 Massachusetts high school students and 1,000 college students to the student resources page on their website.