Online scams are getting down to business. And they’re advertising, too. Between 2021 and 2023, social media scams were a booming business. Americans alone lost $2.7 billion to scams originating from social media. The Federal Trade Commission (FTC) reported that the majority of people affected were 18-19-year-olds, attributing this finding to the greater amounts of time younger users spend on social media. But as art imitates life, so often do fake social media accounts and convincing social media ads from hacked ad accounts (we’re looking at you, Meta).

Brace yourself as we spill the beans about what we’ve learned during the HubSpot SEO Certification - the insights, strategies, and secrets that will elevate your digital marketing game, whether you’re a seasoned marketer or a curious intern.

There is no better time to express our gratitude for the invaluable marketing resources that keep our team informed, inspired, and ahead of the curve – and no better time to share our favorites with you.

Whatever your feelings about video content, we’re in the era of short-form video. So buckle up, and let’s explore the leading platforms - Magic School Bus style. Ride along and learn the key features, audiences, and where to put your focus when it comes to the platforms taking center stage in short-form video content.

AI is dominating the headlines across many industries — despite Musk’s best efforts. As companies look for ways to implement AI for smoother workflows, here is how the Green Loop Team is using the tech.