We all know influencer marketing—it’s everywhere and growing in popularity within client strategies. Before we dive in, it’s important to distinguish between influencers and content creators. Influencers shape behavior and drive sales, while creators generate content, ideas, and communities, going beyond just influencing purchases.

Sarah was one of our amazing interns over the past year! She is a marketing student at the IUI Kelley School of Business. Below Sarah shares the biggest lessons she learned and the skills she developed during her time with Green Loop.

If you haven’t encountered the term yet, you likely have an idea of exactly what an “ick” is. A staple in Gen Z’s vocabulary and an ongoing internet trend, the term means something cringe-worthy or off putting. Did you miss our TikTok and Instagram Reels about marketing icks? Click the links. We’ll wait right here. When you’re done, check out several more marketing mistakes you’ll want to avoid (and what to do instead).

Jenny Rodriguez was one of our incredible interns this past year! Jenny is a senior at Marian University studying marketing, sales, and Spanish. Below Jenny shares some of the projects she worked on, key takeaways, and her favorite memories!

Online scams are getting down to business. And they’re advertising, too. Between 2021 and 2023, social media scams were a booming business. Americans alone lost $2.7 billion to scams originating from social media. The Federal Trade Commission (FTC) reported that the majority of people affected were 18-19-year-olds, attributing this finding to the greater amounts of time younger users spend on social media. But as art imitates life, so often do fake social media accounts and convincing social media ads from hacked ad accounts (we’re looking at you, Meta).

Brace yourself as we spill the beans about what we’ve learned during the HubSpot SEO Certification - the insights, strategies, and secrets that will elevate your digital marketing game, whether you’re a seasoned marketer or a curious intern.

There is no better time to express our gratitude for the invaluable marketing resources that keep our team informed, inspired, and ahead of the curve – and no better time to share our favorites with you.

Whatever your feelings about video content, we’re in the era of short-form video. So buckle up, and let’s explore the leading platforms - Magic School Bus style. Ride along and learn the key features, audiences, and where to put your focus when it comes to the platforms taking center stage in short-form video content.

AI is dominating the headlines across many industries — despite Musk’s best efforts. As companies look for ways to implement AI for smoother workflows, here is how the Green Loop Team is using the tech.

Tracking and monitoring analytics is key to improving your social media strategy. Take your LinkedIn marketing game to the next level by diving into the world of LinkedIn analytics!

While it’s too early for anyone to be an expert on Meta’s new rollout, Threads, as marketing minds we are apt to have some thoughts and questions about the platform’s role in marketing. Here are some of our initial thoughts and observations on Meta’s jab at Twitter - or should we say X.

Inflation may be easing, but small business owners are still feeling the pinch. Here are some ways you can optimize your marketing efforts during the lean periods.

Decisions in Silicon Valley and on Capitol Hill will impact the bottom lines of businesses across the country. Here’s what to know.

Here are the biggest takeaways from TikTok’s Creative Agency Partnerships (CAP) University, a six-class series that covered the merits of the platform and how brands can authentically and successfully find their place on the platform.

A picture really is worth a thousand words. That’s why you can’t use just any visual on social media. Here are four key reasons why social media graphics might look unprofessional.

Platforms are constantly changing. It’s easy to find yourself getting disappointed, especially when it comes to your organic social media efforts. The good news? The things you’re likely panicking about might not be as important as you think.