If you haven’t encountered the term yet, you likely have an idea of exactly what an “ick” is. A staple in Gen Z’s vocabulary and an ongoing internet trend, the term means something cringe-worthy or off putting. Did you miss our TikTok and Instagram Reels about marketing icks? Click the links. We’ll wait right here. When you’re done, check out several more marketing mistakes you’ll want to avoid (and what to do instead).

Online scams are getting down to business. And they’re advertising, too. Between 2021 and 2023, social media scams were a booming business. Americans alone lost $2.7 billion to scams originating from social media. The Federal Trade Commission (FTC) reported that the majority of people affected were 18-19-year-olds, attributing this finding to the greater amounts of time younger users spend on social media. But as art imitates life, so often do fake social media accounts and convincing social media ads from hacked ad accounts (we’re looking at you, Meta).

AI is dominating the headlines across many industries — despite Musk’s best efforts. As companies look for ways to implement AI for smoother workflows, here is how the Green Loop Team is using the tech.